Danzante Wines Responsive Website Redesign
Brief
Design, develop, and create content for a website to match Danzante Wines' new label.
My Role
Senior designer at Intwine Marketing. Responsible for design deliverables, content creation, leading the development team, and web management.
Requirements
The site needed to be live in 4 months, have a homepage that featured the wines, varietal pages, articles, and a store locator.
Strategy
Design a site that let the label and new photography shine, while creating supporting visual elements that met brand requirements. We expanded the scope of the project by recommending a new sitemap, a fully responsive site, and a CMS. The recipes, entertaining tips, and DIY articles were added to a blog to improve SEO and used in social channels to drive traffic back to the site.
Results
We launched on time with Danzante's first responsive website. The new CMS made content delivery more efficient and we were able to provide more articles and insights on their performance within the same budget. The website was in use from 2017—2023. In 2023 they introduced another refresh of their label.
