Provident Credit Union Experiential Design
Brief
Redesign Provident's experiential environment materials to be more welcoming and inline with the updated brand standards.
My Role
Brand Manager at Provident Credit Union. I led the project to redesign Provident's community event setup.
Requirements
Update the community event tent, promo items, outfits, and create guides for management.
Strategy
Create an environment that was friendly and dynamic so that the Provident experience was aligned at every touchpoint. The exterior of the tent needed to get people's attention from a distance, there needed to be clear messaging to bring the right people in, and an interior that allowed people to engage with the promotional materials and staff.
Results
There was a lot of excitement over the new setup and when it was deployed at community events the staff reported more engagement.
