Samsung Developer ConferenceBranding

Samsung holds an annual developer conference and in 2014 they wanted to revamp their look to distinguish the conference from the rest of their brand. I worked on a team to create the new conference logo, event collateral, and brand book for future conferences.

The majority of the project was spent designing the logo, which needed to be distinct but still embody Samsung's core values.

I was part of the design team working with Hartmann Studios to produce the event look and feel.